October 12 is Children's Day in Brazil. Coloring books are a best seller for kids and adults. With that in mind, 11:21 created a Volkswagen Children's Day campaign that turns the print ad into a platform for coloring, crossword puzzles, etc. The campaign goes to the POS, with tableware in the group's 4 concessionaires in Rio. The placement will be in the newspaper O Globo.
VIEW THE AD
