TVUSAOctober 16, 2019 10:02 (Edited: February 17, 2023 04:19)
In a sea of inscrutable cans and cartons, Rao's is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, "Rao's Soup, A Soup with Nothing to Hide," created by independent agency BSSP.
In a sea of inscrutable cans and cartons, Rao's is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, "Rao's Soup, A Soup with Nothing to Hide," created by independent agency BSSP.
