Samsung is officially launching its college football partnership with ESPN via an integrated campaign created by adam&eveNYC, which positions the super-big Samsung QLED as the TV that was 'made for football'. adam&eveNYC's campaign is part of an overarching 'Passion Points' strategy which demonstrates Samsung's role in consumer's passions by teaming up with credible partners and marketing the QLED TV in a way that matters to fans by authentically integrating the TV into their passion.
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