October is a month well known for shining a light on women's health issues. One topic that has come into the spotlight is period poverty: one in four women cannot afford menstrual hygiene products. PERIOD is a non-profit organization whose mission is to eliminate period poverty and stigma through advocacy, education and service. It was founded in 2014 by Nadya Okamoto, who is currently a junior at Harvard. This week, PERIOD is launching a new PSA as it gears up for the first-ever National Period Day on October 19. Created pro bono by BBDO San Francisco and sponsored by Seventh Generation, the film "SEE RED," features Stephanie Shepherd, Madame Gandhi, Krewella and more speaking passionately about the issue of period poverty.
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