Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Advertising agency hasan & partners created the experience with Sinebrychoff, entitled Red Classics, and coordinated six months of secret planning and preparations to recruit the Vantaa Pops Orchestra, and transform the 8,200-seat arena to accommodate a choir of 35, Daviesâ 50 musicians and their instruments.
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