No food chain evokes more emotions than Lidl. You're either a full-blown fan or a hard to convince skeptic. So why not make opposites meet? That is the general idea behind the new campaign that launches Lidl Micromarket â a new chain of "home stores" available only for true Lidlers who want to help spread the word of smarter shopping and better living. In all channels we brought forward an offer from Lidl stating that "if you invite your most sceptical friends to your home, we'll give you everything needed to convince them."
Agency: Volt
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