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Seen and noted

Guest Judges: Rob Doubal + Laurence Thomson, McCann UK + London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 21, 2019 12:41 (Edited: October 21, 2019 23:41)
Winner: Chame: The Walking Undead. Right now, it's raining and the world's feeling a little grey (especially in the UK). What do you want when it all feels a little miserable? Not intellect. Not debate. Not depth. Not even necessarily sense... You want something that's singing, singing a different-kinda-tune in the rain. It's brave, strange, unexpected, all the usual buzzwords. But above all, it's funny.

Runner Up: Canal+: Biiip: The Shoot. A super simple construct when you have a hell of a lot to explain. It's cheeky. It's French. A show of boldness from a brand making a point of not patronising its audience. Pour on top the beeps, the explosions, the Romans, and you have yourself a tasty souffle no less.

Winner: Coca Cola: Taste the feeling. A picture paints a thousand words. We love the braveness of this lip smacking, thirst quenching, ace tasting, motivating, cool buzzing, high talking, fast living, ever giving, cool fizzing ad. So simple you don't need a logo or an end line... Oh.

Runner Up: Women's Equality Party: Anti-Violence, 1. Anything trying to bring about change in Westminster (the UK Government's home) right now ticks a voter's box. The idea is full of anarchy and anger and shocking stats. It feels like change is afoot.

Winner: Velosophy: RE:CYCLE. Who'd have thought once-used aluminum pods could be upcycling us from A to B? Well, now we can. It makes sense for a bicycle brand to be peddling to the forefront of the conversation around pollution. Well done Velosophy and Nespresso. Nice and neat.

Runner Up: Abstain
(We can't choose a runner up for this category so sorry good advertising folk.)

Winner: Brady United: League of Legislators. Following mass shootings in El Paso and Dayton, which were latterly blamed on video game culture, Brady United subverts the argument with an 8-bit game taking aim at gun lobbyists. When pop culture joins politics.

Runner Up: New York Lottery: Black Titanium. You know, $10,000,000 is a lot of money. Unfathomable almost. Why not name a new scratch card for the New York Lottery, where you can win ten million, "Black Titanium" and then make a heavy metal band of the same name and then release their songs... I'd buy that for a dollar (*air guitar*).

It's still raining in the UK, but with these new ideas, new tunes and a lust for life, we feel more zen like. Bring forward the new day, the end of the world needn't be the end of the world. Rob & Lolly.jpg
This week's guest judges are Rob Doubal (left) and Laurence (Lolly) Thomson (right), chief creative officers at McCann UK and co-presidents at McCann London.

Two of Adland's top creatives, Rob & Lolly first teamed up back in 2006 and blazed a trail at celebrated London hot shops Mother London and Wieden+Kennedy. The success of their partnership was reflected in a rapid rise up the ranks, going from creative directors to exec creative directors to heading up McCann London as co-presidents and chief creative officers within a space of just three years. Together, they now spearhead creative excellence across the largest agency network in the UK.

In their seven years since joining McCann Worldgroup the pair have been instrumental in turning around the agency's creative reputation, culminating this year in top accolades including Network of the Year (Cannes Lions) and EMEA Agency of the Year (Campaign).

Five years' consecutive awards success is mirrored by industry-defying business growth: With 46 Cannes Lions and over 300 awards from all the major international shows McCann London has become one of the most globally-awarded agencies, being named the 7th most creative agency in the world by Warc 100 after winning the inaugural Cannes Lions Creative eCommerce Grand Prix. Under their creative guidance, regional McCann UK offices have also won their first Cannes Lions.

Their commitment to recruiting and nurturing international talent and belief in giving people a freedom to play with ideas has attracted a culturally eclectic diverse team, and in turn generated some of McCann's most iconic and category disrupting campaigns.

Within the wider sphere both are panellists, writers, speakers, jurors and dads. They thirst for inspiration, love Asia, and dream of winning a BAFTA.

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