Moving beyond the optically-obsessed family exploits of previous campaigns, the wildly clever team conceived the WEIRDEST new world of silence where eyes do the talking-and quiet is zealously guarded. Set in the quietest library on Earth (a temple of hush), the film focuses on a tyrannical "Quiet Guard," punishing patrons for the slightest peep. But a plot to overthrow-hatched only through wily winks and blinks (and stylish specs, of course!)-sparks The Silent Revolution. You've NEVER seen an optician ad like this. And yes, eyes really do say more than words.
Agency: Design Army
VIEW THE SPOT
