In order to help make the roads safer for trick-or-treaters and drivers this Halloween, Nissan Canada has launched Glow Guards. The reflective adhesive stickers - designed as an easy addition to Halloween costumes - promote enhanced safety measures at one of the busiest times for pedestrian traffic on Canadian roads. The campaign was developed in collaboration with global Toronto-based creative agency, Juniper ParkTBWA, who ideated and materialized the campaign including the social assets and online video (OLV).
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