The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America's oldest and largest journalism advocacy organization, has trademarked the term 'fake news' in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn't like. In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abusers of the term - including President Trump. They're launching the initiative with a tongue-in-cheek video explaining the stunt.
Agency: Wax, Calgary
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