For the launch of new mid-strength beer 'The Stayer', beloved Sydney brewer Young Henrys enlisted Playtime director Stef Smith to command the giggles. In her distinctive, off-the-wall directing style, Stef shoots a hilarious montage of everyday disasters: hitting a cricket ball through a car window, putting a hammer through a plaster wall, spilling a jar of sauce on a white cardigan, sending a love heart emoji to that person you've only just met. The point is, sometimes 'too strong is too much' and with 'The Stayer', Young Henrys reminds us that sometimes mid-strength is just the right strength.
Agency: Photoplay
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