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Seen and noted

Guest Judge: Pancho Gonzalez, co-founder and CCO, Inbrax, Chile

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 28, 2019 12:24 (Edited: February 17, 2023 05:19)
BEST TV
Winner: Miller Lite 'Followers' via DDB Chicago. It is a good re-interpretation or re-invention of the "Miller Time" concept and it does so from a very current perspective, in a massive piece that invites reflection on the people with whom we share and does it in a very authentic manner that closes with the idea force "The Original Social Media".

Runner-up: Georgetown Opticians 'The Silent Revolution' via Design Army. Beyond the explanation attached by the creative team of Design Army and with which I agree, I feel that each optical glasses looks extraordinary and highlights the character of every user. I liked.

BEST PRINT
Winner: World Food Day 'Free Food' by Taproot Dentsu, Mumbai. This is when you turn print into a social movement. Congratulations.

Runner up: Emilio Ribas Medical Lab 'Monet - There is no piece of art as perfect as the human body' via Delantero. A medical crafting turned into a print idea. Well done.

BEST OUTDOOR
Winner: Nissan 'Glow Guards' via Jupiter Park TBWA, Toronto. Those of us who work with car brands are constantly looking for social dates to generate content and Halloween is one of them and the way in which it is put to the service of people and in this case of our children, it is something that takes relevance and makes useful our work.

Runner up: Budweiser 'Charge The World' via draftLine. Not just an outdoor, "Renewable 100% Electricity" is a stamp to do a coalition for common wealth and for society.

BEST INTERACTIVE
Winner: PSA 'The Epidemic' via BBDO New York. A brilliant storytelling execution with a story that makes you feel how the cyberbullying epidemic expands.

Runner up: Corona 'Recycled Glass Dome Lodge' via draftLine. An idea as transparent as a Corona facing the sea and socially connected with others. Well crafted.



https://www.bestadsontv.com/news/upload/Pancho%20Gonzalez.jpg
This week's guest judge is Pancho Gonzales, co-founder and chief creative officer at Inbrax, Chile.

Pancho Gonzalez studied advertising at the Universidad de Santiago in Chile and MBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is chief creative officer at Inbrax Chile; director at Achap (Chilean Advertising Association) and director and VP at IAB.

He has been judge at major worldwide advertising festivals, including Cannes, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Golden Awards of Montreaux, Cristal Festival, Eagle Awards, El Ojo de Iberoamerica and Achap (Chile), among many others and was the first Chilean to chair the jury of AME Awards in New York and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Mexico, South Korea, Czech Republic and Chile.

More than 100 national and international recognitions (Cannes, ADC's, New York Festivals, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Grand Prix FICE, Young Guns, Epica Awards, Cristal Festival, Creativity, Young Creatives One Show, Cresta Awards, Graphis, Eagle, AdStar, IAB, WINA Awards, Achap, Archive, Creativepool, The Indie Summit Awards, Creativepool, FICE, Fepi, Eagle Awards, Summit Creative Awards, A'Design Awards). Recently nominated in the Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-2018, London; Adlatina ranked his agency Chilean Top Ten at Crema 2014 and it was located at 7th place in WINA Festival 2016; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2017; Top one worldwide CCO jury at TheNextGag 2017 and nominated MKTG BEST 2018 as Chief Creative Director in Chile. 

Throughout his career he had worked for local and global brands and is happily married with Carolina whom he has a son called Caetano.

What happened in 2018?
First Chilean to be a jury at the World Media Awards (England), and also jury at Muse Awards (Germany), Mobile Web Awards (USA), Webby Awards (USA), Cresta Awards Grand Jury (USA), Lisbon International Advertising Awards (Lisbon), Web Awards (USA), W3 Awards (USA), The Indie Awards (England), Summit International Awards (USA), Golden Awards of Montreaux (Switzerland) and The Communicator Awards (USA); speaker at Academia Achap "Content Marketing" (Chile), Universidad Autonoma (Chile), Universidad Adolfo Ibanez (Chile); and Global Trend Awards Panelist (Germany); shortlisted Small Agency of the year at Creativepool, In Book Top 200 Best Digital Arts at Lüerzer's Archive and Best of Show Summit Creative Award.


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