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FedEx: Gift Box

 TV   USA    November 08, 2019 15:01 week, FedEx is debuting its 2019 holiday advertising campaign. The advertising builds on the "What we deliver by delivering" brand platform that was introduced last year, and focuses on consumers that will be shipping, and receiving, packages during the holiday season. The film, titled 'Gift Box', captures the emotional side of package delivery by illustrating how it's not about the packages or pallets, but rather, what it means and does for people.
Agency: BBDO, New York


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