On Sunday, Myer will launch its new Christmas campaign, accompanied by a fun and interactive new product, the Myer Global Positioning Stocking. The new campaign recognises the unique nature of an Australian Christmas. The launch ad follows the story of Sally, a young girl whose family are going away at Christmas, as she grapples with the important question: How will Santa find me? Myer and its creative agency, Clemenger BBDO Melbourne, have answered this question for Sally and all Australian kids, with an innovative solution, the Myer Global Positioning Stocking.
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