The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from GS&P. Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol 'The 12 Days of Christmas', showing a young girl watching a surreal screen-obsessed world of "teens-a-texting" and "lads-a-liking." But with a little help from a printer, the world is transformed into 12 days of real time, with "sisters spinning" (paper dreidels), "fellas flying" (paper airplanes) and something called "oreejami".
Agency: Partizan
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