Over 35,000 photos have been submitted to #ReframingHK from locals. Then, using insights derived from preferences of travellers from 10 different source markets, preferences were analysed by targeting search behaviors. As a result, new short stay itineraries were created, and previously unknown places became must-see attractions. These image-based itineraries were launched in partnership with South China Morning Post, Hong Kong's largest content platform with 17 million monthly active users.
Agency: Grey Group, Hong Kong
VIEW THE CONCEPT
