MINI Australia has partnered with Dentsu Aegis Network to mark its 60th year in fitting style with a unique and innovative Out-of-Home campaign. Utilising number plate recognition technology, the dynamic digital OOH execution delivers bespoke messages tailored for each MINI driver as they pass a landmark Melbourne billboard location. The collaboration between MINI, Posterscope, Vizeum and QMS builds on the passion and pride of the MINI community by recognising their support and inviting them to help celebrate the milestone.
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