With this new campaign, via TBWA, Paris, McDonald's France wants to reassert that it is the families' favorite restaurant. For a child, life is often made of constraints : do not run, do not touch, do not get dirty... But at McDonald's, it's not like anywhere else : you can spend the day in it, you can eat whenever you want, and you can play at the same time. In a nutshell, it's a real leisure destination, which rhymes with freedom for families. This freedom is essential in everyday life that McDonald's France decided to transcribe with this campaign aimed at families.
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