This month, Honey Baked Ham will be launching its holiday campaign via BBDO, Atlanta. It's the company's first new holiday work in two years and it is to support its two most seasonally relevant products: Honey Baked Ham and Honey Baked Turkey Breast. The fully integrated effort kicks off this week with digital work in support of Honey Baked Turkey Breast, and will follow next week with the launch of television, radio, out-of-home and digital to support its Honey Baked Ham.
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