Historically, campaigns from Danish Cancer Society and TrygFonden haven't exactly praised smokers. But a new campaign from this partnership, Smoke-Free Future, that fights to keep children and young people from smoking, is completely different. In general, people rarely give thanks to smokers. But that is exactly what Danish Cancer Society and TrygFonden do in a new campaign created by & Co. and Bacon, with Martin Werner as director. Because we've arrived at a point where even smokers want a smoke-free future for Denmark.
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