Canadian Women's Foundation, a public foundation dedicated to achieving gender equality, has released a bold new marketing campaign. The campaign, 'The Tireless', highlights the need to be unrelenting in the pursuit of true gender equality, but does it in an inspirational and positive way. The Canadian Women's Foundation focuses on empowering women and girls in Canada to move out of violence, out of poverty and into confidence and leadership. The 360-campaign was created by The Canadian Women's Foundation's advertising agency of record, Forsman & Bodenfors Toronto.
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