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Seen and noted

Polestar: Mom's Car

 PRINT   SWEDEN    November 20, 2019 21:57 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73582.png&width=200The car industry comes with a lot of stereotypes and conventions, but for the global launch of Polestar 2, the all electric car brand chose to go in another direction from what they considered normal in the automotive industry. The campaign "Goodbye Normal" aims to fight off conventions they considered harmful and outdated. From stereotypes and gasoline, to roaring petrol engines and regular car keys. This print was featured in a centre spread, released worldwide in press such as The New York Times, Der Spiegel and Vogue as part of the global "Goodbye Normal" campaign and launch of the Polestar 2.
Agency: Acne

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