Ford relaunches Escape inviting people to get away from the ordinary. With a completely renovated design -decidedly more sporty-, the iconic SUV incorporates state-of-the-art features, which make it the most complete in its category. Created by BBDO Mexico, the spot appeals to a target that seeks to avoid the conventional and established, and invites people to run away from the ordinary. In addition to "Fugitives," the campaign consists of several digital and public highway executions.
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