Leo Burnett Madrid has launched a powerful holiday campaign for Spanish liqueur brand Ruavieja. 'Escape' reflects on the prisons of the mind that prevent us from spending more time with the people we love - a continuation of last year's award-winning 'The Time We Have Left'. The campaign is accompanied by an online test for viewers to find out which prison they are trapped in: routine, pride, shyness, discipline or instability. The test was developed by psychotherapist Dr. Olga Cordoba, who collaborated on the creation of the campaign.
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