It's not everyday a company is tasked to help relaunch a product that once defined a generation. In partnership with Motorola, hybrid creative shop Los York took that challenge head-on and is helping redefine the iconic Razr phone, which launched last week. Drawing upon the technological marvel, fashion and status symbol that was the original Razr flip-phone, Los York created the new smartphone campaign to tap into the Razr's original DNA and launch it for today's consumer.
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