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Seen and noted

Guest Judge: Luis Paulo Gatti, senior creative, BBDO Berlin

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 25, 2019 11:12 (Edited: November 25, 2019 22:12)
BEST TV
Winner: McDonald's 'Archie the Reindeer'. I really liked the style of animation and the proposal of the movie to play with the imagination of children at this time of year. Very cute and I believe many families will like it as well.

Runner Up: Spanish Christmas Lottery 'Pilar'. We know several spots to promote lotteries, but what I liked most here was the approach different from the others. Very interesting and gives a positive message in the end. I also liked the acting of the actors.

BEST PRINT
Winner: Tyres 'Third Wheel'. Quite a funny approach. They managed to find a rather unusual situation to connect with the purpose of the ad in a fairly simple way.

Runner Up: The Swedish Childhood Cancer Fund 'Childhood and cancer don't belong together'. I believe the emotional tone of the idea for such a sensitive subject will make more people think of the difficulty that children go through so young, facing something so serious. A good way to use a long copy.

BEST OUTDOOR
Winner: Pride Of Africa 'Pride Of Africa Raises Its New Flag'. The proposal to use flags of the countries to try to approach these places with the LGBTQ + ME community is very cool and the design was very nice. I wish I could see in the case study, the posters applied in the countries themselves and the repercussions during the campaign.

Runner Up: Dublin Bus 'Freedom of The City'. A beautiful tribute to a person who deserves it. Stories like this need to be spread and encouraged. I'm sure this idea touched a lot of people.

BEST INTERACTIVE
Winner: Ashlar Industrial Corporation 'SEO'. Funny to use the double meaning of the word to promote your own brand. I'm sure a lot of people enjoyed the campaign and wish they could see more about how they did it to discover the campaign and the repercussions.

Runner Up: PETA (People for the Ethical Treatment of Animals) 'The Secret Lives of Animals'. A very sad subject that deserves all the attention. A different way of introducing animal statistics and facts, reminding us that relativity is often really shocking.



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This week's guest judge is Luis Paulo Gatti, senior creative at BBDO Berlin.

In his career, he has achieved recognition in major advertising festivals including Cannes Lions, D&AD, Clio, LIA Awards, One Show, ADC Global and others.

Luis has also served as a jury member in many festivals including NY Festivals, Lisbon Awards, Cannes Young Lions Competition, Mobius Awards, Golden Awards, Ad Stars and others.

Since 2015 he has been a teacher at Miami Ad School.


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