"With the recent elimination of commission fees by most big brokerages, the industry is more competitive than ever in the fight for investors' attention. TD Ameritrade chose this inflection point to launch its new campaign - 'Where Smart Investors Get Smarter'. To make a critical, immediate connect with its audience (Gen X and Boomers investors), TD Ameritrade and Havas New York created a meticulous replication of the opening from the beloved 60's television program Get Smart as the first spot in the new campaign - 'Get Smarter'.
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