McDonald's unveils a new Happy Meal movie, created by TBWAParis: a tender look at children and their special relationship with the iconic red box. The tradition of the red box has been cherished for a long time. When today's parents were children, they also used to enjoy playing with the Happy Meal toys. And now they watch their own children do the same. This is precisely the story surrounding the Happy Meal box - passed on from generation to generation - that McDonald's wanted to celebrate.
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