For a small cost, Volkswagen aftersales offers servicing, repairs and genuine parts for Volkswagen vehicles. It means only a Volkswagen technician will service or repair your car, and only genuine parts will be used. The problem is, most people don't see the value in purchasing after sales given the prevalence of cheaper 'auto repair shops'. Volkswagen wanted to help people see the value in aftersales. So, we posed them a simple question; If your Volkswagen is serviced with anything other than genuine parts, then is it really still a Volkswagen?
Agency: DDB, Sydney
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