TRANSLATION :
"if you have style it is not always easy"
Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing - with a couple of exceptions. This was the inspiration for Serviceplan Suisse's campaign, which humorously showed that it's not always easy having a fabulous sense of style. Because the brightly coloured DillySocks stand out.
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