P.F. Chang's takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Travelling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi - along with the signature touches chefs add to personalise these iconic dishes. Directed by Lucky 21's Jeff Bednarz and edited by Lucky Post's Sai Selvarajan, each piece is an artful blend where travelogue and tradition meet investigation and inventiveness over delicious plates of food.
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