Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we're in danger of losing as the generations pass. Entitled "Lost & Found", the film has launched across social media platforms. The campaign from Mother Shanghai aims to support Airbnb in bringing 40 Intangible Cultural Heritage (ICH) experiences to Beijing, Chengdu, Guangzhou & Qiandongnan through their platform. The films aim to bring new meanings, new perspectives and new energy to the featured Chinese cultural heritage, empowering the sustainable development of cultural preservation in China.
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