The campaign, titled 'Boys Do What Men Teach Them', takes a hard look at the realities around the normalisation of gender-based violence through men's perceived 'innocent' and 'victimless' actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three content pieces were created, each showing how the actions of men creep into the world of young boys, and the very real consequences.
Agency: HelloFCB+
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