Zac Efron never holds anything back - not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks. In a humorous new campaign created by NYC-based indie film and content studio Bindery and in partnership with Bombas, a comfort-focused DTC apparel brand, the spots enlist Efron to test out its performance socks and make sure that they live up to the "Efron standard." Agency: Bindery
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