For the first time during the Uruguayan summer, vacationers can enjoy their favourite McDonald's meal on the beaches of Punta del Este, with the help of PedidosYa. Historically, many tourists from the region spend their holidays in Punta del Este. Considering this summer is facing a lower tourist revenue, due to an economic regional downturn, the brands decided to expand their coverage area in an unprecedented way, creating the McDelivery Point to generate new consumption occasions on six beaches.
Agency: Camara TBWA
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