Kennards Hire has today released a number of job ads, sharing with Australia what is needed to take on the position of Australia's toughest Trade in a new campaign developed by Enigma. Job ads call out requirements such as 'enduring hot summer afternoons, facing heavy scrutiny by clients and neighbours', and being 'roped into doing cashies on Sundays for distant relatives.' Breaking down the 'mullet wearing', 'energy drink consuming' construction trade cliches, Kennards Hire wants Tradies to know that they understand the often grueling environment they have to put up with and know how they can help make their job easier.
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