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Seen and noted

SAS Scandinavian Airlines: What is Truly Scandinavian?

 TV   DENMARK    February 13, 2020 23:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa7be3_0001.png&width=200SAS launches a new campaign that questions the very origins of Scandinavia. The campaign's centrepiece - an almost 3-minute film - is a timely, warm and slightly tongue-in-cheek reminder of why we travel. And what we bring home with us. The new work is created by leading Danish agency, &Co and directed by Gustav Johansson with production company, Newland. It follows the success of SAS's previous campaign, "The Arrivals", also made with &Co, which struck a chord worldwide - and won a handful of Effies.


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