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Seen and noted

Guest Judge: Carlos Andrés Rodríguez, CCO, MullenLowe Colombia

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 17, 2020 12:36 (Edited: February 17, 2020 23:36)
BEST TV
Winner: BUD Canada / UBER Canada 'Whassup again'. Even though I'm not a huge fan of remakes and new ads appealing to old ones, this commercial perfectly recreated the memorable 'wassup' joke, to give a new meaning to it. By showing a conversation between several smart devices, it questions how stupid humans could be when coming back home from a party. The spot nailed it with the editing, the humor and the execution, to create a perfect non-US based SuperBowl Ad that makes me laugh every time I watch it.

Runner-Up: Starbucks '#WhatsYourName'. 'The name in the cup' is a huge thing for Starbucks and its fans around the world. The action itself is an icon and a powerful brand asset. So, to use it to tell a story about a current issue such as 'gender definition', I think is brave and powerful. The storytelling is quite simple, yet the visual is captivating and leads the viewer to feel empathy with the main character (Jemma), that ends with a twist at no other place than a Starbucks.

BEST PRINT
Winner: New Zealand Blood Service 'The Lifesaving Edition of The Sunday Times'. From watching the video case, you can perceive that this was part of something bigger. However, by looking at it just as a print ad, it reminds me of the classic stunts of altering something on a printed newspaper, which in my perspective, is still relevant today.

Runner-Up: Smart Bad Parking 'Pee'. A very fresh visual targeting a specific group of consumers (people interested in electric vehicles), plus the insight of how difficult and informal it is to park all of those electric vehicles.

BEST OUTDOOR
Winner: Absolut 'Only a Yes is a Yes'. A classic outdoor ad with a clever line and a simple visual. It's nice to see how an iconic brand that already started a conversation about sex, is now appealing to a specific moment of the year like Valentine's Day to spread a message about sexual abuse in such a simple and powerful way.

Runner-Up: France Television 'Let's meet in the Southern Hemisphere'. An eye-catching visual trick that calls attention and makes you wonder what's going on.

BEST INTERACTIVE
Winner: Change the Ref 'The Bad Influencers'. Even though for me, the campaign lacks a little bit of real "action to change", it's a nice way to 'hack' the social networks to raise awareness against celebrities promoting weapons in the exact place where they promote them.

Runner-Up: LIAR Wine 'The Valentine's Gift'. I didn't know the product before, but having the word "liar" as the name of your brand, leads you to make amazing things, like this clever stunt for Valentine's Day. Even though this is not an interactive piece itself, I can imagine the buzz this could have generated on social media.



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This week's guest judge is Carlos Andres Rodriguez, chief creative officer at MullenLowe Group, Colombia.

A Creative Director who loves brands, art, music and food, Carlos has worked in the Mullen Lowe Group during his whole career, both in the Bogota's office as well as the London office. Nowadays, he's the Chief Creative Officer of MullenLowe SSP3, the most awarded Colombian agency historically.

Carlos Andres is also winner of more than 270 awards including the first Latin American Titanium Lion at Cannes, the only Latin American Innovation Grand Prix at Cannes as well, the only Latin American Black Pencil at D&AD, and the Designism Award at the ADC of New York. He's also co-creator of the only Colombian campaign present in the Cannes Lions’ Game Changers book, and has been jury at Cannes Lions, Clio Awards and the D&AD among others.


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