BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers - something that isn't always easy! For more than 70 years, E.Leclerc's mission has been to "defend what matters" to the French. Today, millions of them are changing their habits: they buy more locally sourced and organic products, they recycle, reuse and read the label. An increasing number of French people try to eat well every day, protect their families' health and care for the environment.
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