R+V Insurance and Serviceplan take a stand against egoism with a new advertising campaign, new corporate design and new logo developed across print, online media and TV. With the new campaign, the insurer of the Volksbanken Raiffeisenbanken now emphasizes its basic cooperative values. A TV spot Directed by Matt Batchelor out of OKI films in Munich, visualises the core value of the campaign : "You are not alone".
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