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Cotton Incorporated: Rosie the Riveter Reborn with Cotton

 INTEGRATED   USA    February 20, 2020 11:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d520_0000.png&width=200Ahead of National Women’s History Month, Cotton Incorporated is unveiling "Rosie Reborn," a new campaign inspired by the iconic Rosie the Riveter, to honor the strides women have made in the workforce over the past 75 years pairing the strength and durability of authentic cotton denim. To champion the indomitable spirit of women, and dress a new generation of "Rosies," Cotton Incorporated joined forces with designers Emily Current and Meritt Elliott of the womenswear brand, THE GREAT., to reimagine and re-build a new line of modern-day jumpsuits for the barrier breaking Rosies of today. Created by DDB New York on behalf of Cotton Incorporated, the campaign showcases denim’s role as a uniform for barrier-breakers throughout American history, particularly women who entered male-dominated industries.


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