Ahead of National Womenâs History Month, Cotton Incorporated is unveiling "Rosie Reborn," a new campaign inspired by the iconic Rosie the Riveter, to honor the strides women have made in the workforce over the past 75 years pairing the strength and durability of authentic cotton denim. To champion the indomitable spirit of women, and dress a new generation of "Rosies," Cotton Incorporated joined forces with designers Emily Current and Meritt Elliott of the womenswear brand, THE GREAT., to reimagine and re-build a new line of modern-day jumpsuits for the barrier breaking Rosies of today. Created by DDB New York on behalf of Cotton Incorporated, the campaign showcases denimâs role as a uniform for barrier-breakers throughout American history, particularly women who entered male-dominated industries.
VIEW THE WEB FILM SPOT VIEW OUTDOOR VIEW THE BARBIE PRINT AD VIEW THE CARLI PRINT AD VIEW THE EMILY & MERRITT PRINT AD VIEW THE JULIA AD VIEW THE KIMBERLY AD