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NSW Rural Fire Service: Imagine Fighting a Bush Fire Higher Than

 OUTDOOR   AUSTRALIA    February 24, 2020 12:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7beaf_0002.png&width=200NSW Rural Fire Service and Wunderman Thompson Australia give New York City a look into Australia’s recent catastrophic bushfires. The 15-second installation transforms Times Square's usual bright lights into a to-scale fire front. Engulfing in flames, the 20 metre-high digital billboard reveals the words: "Imagine fighting a bush fire higher than this billboard. Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support." Donated by Silvercast, the 77-foot 'Godzilla' billboard is located at the third most instagrammed location in the world and is perfectly positioned to send a message of thanks to all the firefighters and those who support them around the world.

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