For the launch of their new CHILE 20 collection, adidas originals selected 84.Paris, an agency positioned towards new generations, and their pop and street culture inspirations. To launch the new line, an updated version of the iconic line of CHILE 62 tracksuit, 84.Paris designed "Cities Made To Create". A print and digital campaign, "Cities to Create" features 2 emerging rap artists, Oboy and Kojey Radical, and the hometown cities that inspired them, Paris and London, respectively, breeding grounds for rap and street-culture.
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