RadicalMedia's Mollie Mills directed 'Underdog', a promo spot for The Grammys. This promo video highlights an all female choir performing 'Underdog' by Alicia Keys. The choir is made up of women of all ages, colours and body types. This promo shines light on the fact that only 2% of popular music is produced by women and we should strive for change. This is beautifully shown through women sitting down and only one woman left standing, representing the 2%. The message is clear and shown through the storytelling of music. This represents The Grammys and womens' voices well, especially being directed by a woman and by displaying strong female empowerment through music.
Agency: TBWAChiatDay, LA
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