In the UK, disabled people travel up to a third less, and one in four say negative attitudes from other passengers prevent them from using public transport1. This represents millions of people who feel they can't get around, which has an impact on access to employment, healthcare, education and social activities. To raise awareness of this insight, the Department for Transport launches It's Everyone's Journey today. The campaign, created by VMLY&R in partnership with Nexus Studios' Oscar-nominated directors Smith & Foulkes, is composed of a series of charming animated films, prints and radio.
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