Volvo Trucks' latest launch film has reached new heights. To demonstrate the power and strength of its four new vehicles, Volvo built a colossal 15-metre, 58-tonne truck tower, stacking its four new trucks on top of one another. Adding to that, they stood president Roger Alm on top. In the truck industry, releasing one truck is a huge project. But releasing four at the same time is almost unheard of. When renewing the entire range of heavy duty trucks, Volvo Trucks went for a different approach. The unusual film, created by Forsman & Bodenfors, is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance.
VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT
