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Seen and noted

Guest Judge: Graham Lang, CCO, Juniper Park\TBWA, Toronto

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 02, 2020 21:14 (Edited: March 03, 2020 08:14)
Winner: Girls Girls Girls Magazine: Be a Lady They Said. A powerful film loaded with tension. The script is flawless the visual style is on point the casting is impeccable and the message resonates hard. Style and substance from Paul McLean and his collaborators.

Runner Up: Volkswagen Touareg: See The Unseen. What happens when you collide a product innovation with immaculate craft and a simple idea? Watch this spot and find out.

Winner: Transporter Vans: Construction Men. I don't think the client could have asked the creative team to make the product any bigger. It's in your face and uses pretty much every inch of the spread to showcase what's being sold. There is of course a cheeky little gag based on a really solid insight. More proof that the classic VW print formula never gets old.

Runner up: Nando's Malaysia: Our Peri-Peri Chicken Burger, After 3-4 Mins. Nando's is a brand born in South Africa. I spent quite a bit of time klapping Nando's Chicken Burgers on Sea Point man road in the 90's. Let's just say I can identify with how quickly their chicken burgers are eaten. This is just a lovely tactical response to a huge campaign from BK which has dominated much of the industry press in the press few weeks.

Winner: Tesco: About Time, 1. Yes it is about bloody time. Well done Tesco and BBH. Great headline. Great product demo.

Runner up: Courageous Conversation: Not A Gun. I had to read the supporting information to connect the dots. I'm really glad I did because it's a really important and chilling idea. It's also a good demonstration of how contextual outdoor can be when it connects with a localized tension.

Winner: Cultural Heritage Administration / Seoul Metropolitan Government / Woomi Construction: Donuimun: The Gateway to Restoration. This project is a very smart solution for the problem facing the reconstruction of the Monumim Gate. Using technology to not only reconstruct the gate but also to explore it is a great solve that connects a new generation with their past.

Runner up: INCUCAI Argentina / Sony Music Argentina: Through Your Eyes. A disruptive idea raising promoting the importance of donating to corneal transplants. Awesome to see more recording artists using their platforms for good.

Winner: Fondation Emergence: The ad that aired once. This is a controversial one but ultimately I think it makes a very important point around how hate is allowed to linger online.

Runner up: SPAM Brand: Mike. Fun production and a weird ending. It made me laugh. Graham.jpg
This week's guest judge is Graham Lang, the chief creative officer of Juniper ParkTBWA in Toronto, where he works with a wide range of North American brands.

Over the past decade he has held creative leadership positions with agencies on three continents.

Graham has won every major industry award across traditional and non-traditional categories. Amongst other shows, he has been selected to serve on juries for The One Show, Cannes Lions, Clio and D&AD.

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