FCB New York and FDA announce the launch of the newest evolution of âThe Real Costâ youth tobacco prevention campaign. This latest initiative â a teen interview series called âMy Vaping Mistakeâ - specifically focuses on the dangers of vaping, and features real teens relaying real stories about their personal experiences of being affected by vaping. âThe Real Cost,â first developed by FCB in 2014, has successfully prevented nearly 587,000 youth from smoking cigarettes, and for each teen prevented from becoming a smoker, there was $180,000 in cost savings â which means the campaign has averted over $53 billion in future medical costs, to date.
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