Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Rapha: Comfort in The Chaos

 TV   UK    March 25, 2020 19:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F66763_0003.png&width=200British sportswear and lifestyle brand, Rapha, have unveiled 'Comfort In The Chaos', the new campaign featuring their innovative cycling shoes specifically for racing. Created in collaboration with fabric experts, carbon manufacturers and professional cyclists, the footwear utilises Powerweave, an entirely new, complex fabric devised of precisely engineered yarns and weave. The brand assures comfort, power and performance from their new technology and have tested the shoes for over two years in all climates and conditions. The 60second accompanying campaign was directed by Oliver Duggan through Knucklehead, with CG fabric imitation and full post-production a collaboration between Big Buoy and Smoke & Mirrors.

VIEW THE SPOT


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news