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Down Syndrome Corporation of Colombia: UP Syndrome

 WEB FILM   COLOMBIA    March 31, 2020 11:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F56b35_0000.png&width=200While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21st). By changing the word 'down' and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative perception of those with the condition confronted on a daily basis.

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